WHAT WE DO
Finding authenticity, building connections, creating change.
This is what we do. That is how you thrive.
None of this happens by accident - we love it when a plan comes together.
You already have a world-changing product - we'll give it a brand to make it stand out.
We develop the strategies and creative to advertise on all sorts of screens and surfaces.
As the media landscape has evolved, so have we, and we're ready to tell your story.
We'll keep you on consumers' screens and at the top of their minds.
Today's consumers are loyal to brands that engage them, so we create content to do just that.
Created in an environment that embraces collaboration, thrives on strategic thinking, and considers obstacles only as opportunities.
Bob's Red Mill: Grains of Discovery
According to Bob's Red Mill, the launch of its Grains of Discovery line of ancient grains was the most successful product launch in company history. For the line, we created the new sub-brand using an early 20th century explorer theme, developed unique sales collateral to match and ultimately unleashed the products on the world with a lavish New York City media gala featuring nine of Portland's celebrity chefs.
Oregon Culinary Institute
For Oregon Culinary Institute, one of the country's most well-respected culinary schools, we first developed a brand ID that better represented who they are. We then designed an optimized-for-all-devices, lead-generating website that integrated with OCI's online application system. Finally, we created a digital ad campaign that increased both traffic to and time spent on the new site, leading to increased conversions.
When Mountain House wanted to better engage its consumers, our solution was to develop a campaign that leveraged the desire of outdoor adventurers to share their exploits. We designed a microsite for fans to upload photos and tips, which visitors could view using an interactive map. We drove traffic to the site with digital advertising and further supported the campaign with media relations and social media content.
Bob's Red Mill: Flour
At its heart, Bob's Red Mill is a traditional stone-grinder of whole grain flours. So when the company wanted to update the packaging for its flagship baking flour line, we gave it the eye-catching look it deserves. We then extended the concept to a digital and print advertising campaign that made use of gorgeous original food photography and positioned "baking with Bob's" as an act of love.
Oregon Brewers Guild
Here in Oregon, craft beer is part of our DNA. That's why we were thrilled to create the first Oregon Craft Beer brand on behalf of the Oregon Brewers Guild. We then designed a new website to demonstrate just how unique that brand is: Premium, yet accessible, welcoming yet somewhat quirky. It's a brand that offers a chance to tap into the “lush life," and the website represents the gateway.
Kombucha Wonder Drink
Our partnership with Kombucha Wonder Drink has been far reaching and fruitful. In addition to literally writing the book on kombucha (with company founder Steve Lee), we designed the packaging for the brand's raw line, designed an entirely new and contemporary website, developed a social media strategy, and created the content to deliver on that strategy. To top it all off, we've also landed some great coverage.
Quite simply, we grow brands that change the world. And we've done that since 1994 - by identifying audiences, engaging consumers and building relationships. Our methods have evolved over the years, but our dedication to partnering with clients aiming to make the world a better place has not.
Anjali's greatest passion is building furniture. She also is a Scrabble champion. And she's happy to sing karaoke. Any time. Any place.
Art is addicted to placebos. He also is afraid of widths. And he's a family man who has watched the original "Star Wars" (don't even think about calling it "A New Hope") more than 50 times.
Craig cannot listen to a song without dissecting the drum part. He also cannot leave the house unless his shoes, socks and shirt all match. But he can marry you, bury you and baptize you - all legally!
Darin prefers hanging out with his kids over just about anyone. He has an irrational fear of moths. And he bleeds green and yellow (#GoDucks).
Emily spent a decade in New York City before returning to her hometown of Portland. She can knit you a sweater with socks to match. And when she’s not internetting, she’s sipping an IPA while listening to French Montana.
Eric is a second-degree black belt (so you might not want to mess with him). He quotes both "Happy Gilmore" and "Remember the Titans" on a regular basis. And he has an unhealthy addiction to Gummy Bears.
Hayley is a lefty who dislikes pencils. She also has a dog with the best smile you’ll ever see. And she prefers Instagram over all other social sites.
Jim could probably beat you at Street Fighter II. He likes the internet because it's super neat. And he's probably thinking of snowboarding as you read this.
Joe is the first one in line waiting for the gym to open up at 5 AM. He continually debates if he should shave what remaining hair he has. And thanks to his son, he is now hooked on the Walking Dead.
Ken has a horse, two dogs, a cat, four chickens and a koi pond. He once dove the Blue Hole in Belize. And he is trying for his second hole-in-one.
Kyle wishes the quiz caps from Olympia stubbies would return. He considers himself a middling food, drink, and coffee connoisseur. He also once read a book.
Rachelle quotes the Big Lebowski in her sleep. She loves her garden and the critters it brings. She also sings loudly when no one is watching.
Robert loves cadmium yellow. He has a son who’s a boxer and a daughter who’s a fashionista. And he claims his garage is a sacred space.
Ted has two super powers: catching things in his mouth and an innate sense of direction. He enjoys a rowdy discussion of the definition of individuation over the past four centuries. And he has been known to get irrationally emotional while watching home remodeling programs.
Tracy cherishes family. Neatness, order and organization bring a smile to her face. And she almost always orders a tuna melt if it's on the menu.
Vicky always wanted to be a back-up singer, despite the fact she can’t carry a tune. She's a high-flyer, having gone skydiving and attended trapeze school. And she has a little known, yet highly vaulable, superpower: Being able to order the best thing on any menu with only a cursory glance.
Caitlin was born and raised on an island in Southeast Alaska. She was a double major in college – PR and music – and has been playing the piano since she was four-years-old. She also has watched all 10 seasons of the TV show Friends more times than she'd like to admit.
Cassie is an East Coaster who relocated to Portland because she believes this city is her spirit animal. Upon moving here, she met her match when she found her feisty dog, Otto, who is named after her favorite pizza spot in Portland, Maine. And a day will never go by that she does not end with a sweet.
Cindy is a Brazilian American who was born in the USA but had her first schooling in Brazil. She was a hammer thrower in college, despite having sprained her ankle 13 times in her life (including one time by stepping on a seed pod). And she once appeared in a Little Caesar’s Pizza commercial.
Emma has been a verified foodie since 2nd grade when she showed her class how to cook pojarski for “show and tell.” That was at the same school she attended with Leonardo DiCaprio for one year (the year she was in kindergarten and he was in 6th grade). She also enjoys perusing grocery store shelves in foreign countries.
Megan once had a job as a Spanish-speaking costume character, even though she does not speak Spanish. In 3rd grade, she made a black belt cry on her first day of karate class. And she’s never outgrown her love of cotton candy.