WHAT

Social Media Strategy

Today's consumers are loyal to brands that engage them, so we create content to do just that.

Brand Design

You already have a world-changing product - we'll give it a brand to make it stand out.

Advertising

We develop the strategies and creative to advertise on all sorts of screens and surfaces.

Public Relations

As the media landscape has evolved, so have we, and we're ready to tell your story.

Digital Strategy & Design

We'll keep you on consumers' screens and at the top of their minds.

Strategy and Planning

None of this happens by accident - we love it when a plan comes together.

Bob's Red Mill: Grains of Discovery

Oregon Culinary Institute

Follow Your Heart

Mountain House

Bob's Red Mill: Flour

Oregon Brewers Guild

Kombucha Wonder Drink

Santa Cruz

Bob's Red Mill: Grains of Discovery

According to Bob's Red Mill, the launch of its Grains of Discovery line of ancient grains was the most successful product launch in company history. For the line, we created the new sub-brand using an early 20th century explorer theme, developed unique sales collateral to match and ultimately unleashed the products on the world with a lavish New York City media gala featuring nine of Portland's celebrity chefs.

Bob's Red Mill: Grains of Discovery

According to Bob's Red Mill, the launch of its Grains of Discovery line of ancient grains was the most successful product launch in company history. For the line, we created the new sub-brand using an early 20th century explorer theme, developed unique sales collateral to match and ultimately unleashed the products on the world with a lavish New York City media gala featuring nine of Portland's celebrity chefs.

Bob's Red Mill: Grains of Discovery

100+

Top-tier Media at the Launch Party

90,000,000+

Earned Media Impressions

400%

Sales Growth of Existing Products

X

Oregon Culinary Institute

For Oregon Culinary Institute, one of the country's most well-respected culinary schools, we first developed a brand ID that better represented who they are. We then designed an optimized-for-all-devices, lead-generating website that integrated with OCI's online application system. Finally, we created a digital ad campaign that increased both traffic to and time spent on the new site, leading to increased conversions.

Oregon Culinary Institute

For Oregon Culinary Institute, one of the country's most well-respected culinary schools, we first developed a brand ID that better represented who they are. We then designed an optimized-for-all-devices, lead-generating website that integrated with OCI's online application system. Finally, we created a digital ad campaign that increased both traffic to and time spent on the new site, leading to increased conversions.

Oregon Culinary Institute
X

Follow Your Heart

For Follow Your Heart, we called on consumers to spread #MayoKarma to promote the company's flagship product, Vegenaise, a leader in the egg-free mayo category for more than 30 years. The social media campaign introduced consumers to the heritage of the brand, making use of a 1970s-themed microsite that highlighted the virtues of "better taste, better you, better planet."

Follow Your Heart

For Follow Your Heart, we called on consumers to spread #MayoKarma to promote the company's flagship product, Vegenaise, a leader in the egg-free mayo category for more than 30 years. The social media campaign introduced consumers to the heritage of the brand, making use of a 1970s-themed microsite that highlighted the virtues of "better taste, better you, better planet."

Follow Your Heart

30,000+

Visits to the Microsite, and Counting

560%

Increase in Facebook Likes

10,000,000+

Earned Media Impressions

X

Mountain House

When Mountain House wanted to better engage its consumers, our solution was to develop a campaign that leveraged the desire of outdoor adventurers to share their exploits. We designed a microsite for fans to upload photos and tips, which visitors could view using an interactive map. We drove traffic to the site with digital advertising and further supported the campaign with media relations and social media content.

Mountain House

When Mountain House wanted to better engage its consumers, our solution was to develop a campaign that leveraged the desire of outdoor adventurers to share their exploits. We designed a microsite for fans to upload photos and tips, which visitors could view using an interactive map. We drove traffic to the site with digital advertising and further supported the campaign with media relations and social media content.

Mountain House

2,849

User-submitted Images

5,698

Meals Donated to the National Association for Search and Rescue

30%

Jump in Market Share

X

Bob's Red Mill: Flour

At its heart, Bob's Red Mill is a traditional stone-grinder of whole grain flours. So when the company wanted to update the packaging for its flagship baking flour line, we gave it the eye-catching look it deserves. We then extended the concept to a digital and print advertising campaign that made use of gorgeous original food photography and positioned "baking with Bob's" as an act of love.

Bob's Red Mill: Flour

At its heart, Bob's Red Mill is a traditional stone-grinder of whole grain flours. So when the company wanted to update the packaging for its flagship baking flour line, we gave it the eye-catching look it deserves. We then extended the concept to a digital and print advertising campaign that made use of gorgeous original food photography and positioned "baking with Bob's" as an act of love.

Bob's Red Mill: Flour

30%

Increase in Sales

X

Oregon Brewers Guild

Here in Oregon, craft beer is part of our DNA. That's why we were thrilled to create the first Oregon Craft Beer brand on behalf of the Oregon Brewers Guild. We then designed a new website to demonstrate just how unique that brand is: Premium, yet accessible, welcoming yet somewhat quirky. It's a brand that offers a chance to tap into the “lush life," and the website represents the gateway.

Oregon Brewers Guild

Here in Oregon, craft beer is part of our DNA. That's why we were thrilled to create the first Oregon Craft Beer brand on behalf of the Oregon Brewers Guild. We then designed a new website to demonstrate just how unique that brand is: Premium, yet accessible, welcoming yet somewhat quirky. It's a brand that offers a chance to tap into the “lush life," and the website represents the gateway.

Oregon Brewers Guild
X

Kombucha Wonder Drink

Our partnership with Kombucha Wonder Drink has been far reaching and fruitful. In addition to literally writing the book on kombucha (with company founder Steve Lee), we designed the packaging for the brand's raw line, designed an entirely new and contemporary website, developed a social media strategy, and created the content to deliver on that strategy. To top it all off, we've also landed some great coverage.

Kombucha Wonder Drink

Our partnership with Kombucha Wonder Drink has been far reaching and fruitful. In addition to literally writing the book on kombucha (with company founder Steve Lee), we designed the packaging for the brand's raw line, designed an entirely new and contemporary website, developed a social media strategy, and created the content to deliver on that strategy. To top it all off, we've also landed some great coverage.

Kombucha Wonder Drink
X

Santa Cruz

Santa Cruz Organic called on us to evolve its branding and to come up with a refreshing new packaging look for its entire line of products. Our approach was to employ a cleaner, more contemporary appearance that made strategic use of white space and appealing images. The one-time new look is now instantly recognizable and very well known for thousands, if not millions, of shoppers across the country.

Santa Cruz

Santa Cruz Organic called on us to evolve its branding and to come up with a refreshing new packaging look for its entire line of products. Our approach was to employ a cleaner, more contemporary appearance that made strategic use of white space and appealing images. The one-time new look is now instantly recognizable and very well known for thousands, if not millions, of shoppers across the country.

Santa Cruz
X

WHO

Anjali Plainfield - Digital Advertising Manager

Art Knight - Designer

Ashley Sherrick - PR Account Manager

Craig Ostbo - Managing Partner

Darin Linnman - Director of Communications

Emily Kropp - Social Media Strategist

Eric Damon - Account Coordinator

Hayley Smith - PR Account Coordinator

Jim Nowierski - Digital Director

Joe Parker - Business Development Director, Partner

Ken Koopman - Principal

Kyle Mallory - PR Account Manager

Rachelle Fisher - Art Director

Robert Shepard - Creative Director, Partner

Sonya Sokolash - Digital Designer

Ted Morgan - Account Services Director

Tracy Pokarney - Media Director

Vicky Hahn - Director of First Impressions

Caitlin Harrington - PR Account Coordinator

Cassie Bodnar - Social Media Manager

Anjali Plainfield - Digital Advertising Manager

Anjali's greatest passion is building furniture. She also is a Scrabble champion. And she's happy to sing karaoke. Any time. Any place.

X
Art Knight - Designer

Art is addicted to placebos. He also is afraid of widths. And he's a family man who has watched the original "Star Wars" (don't even think about calling it "A New Hope") more than 50 times.

X
Ashley Sherrick - PR Account Manager

Ashley would totally eat cheese for every meal. Forever. If it only provided the nutritional content for all of the food groups. She loves Reading Rainbow. And she is in a complicated relationship with coffee.

X
Craig Ostbo - Managing Partner

Craig cannot listen to a song without dissecting the drum part. He also cannot leave the house unless his shoes, socks and shirt all match. But he can marry you, bury you and baptize you - all legally!

X
Darin Linnman - Director of Communications

Darin prefers hanging out with his kids over just about anyone. He has an irrational fear of moths. And he bleeds green and yellow (#GoDucks).

X
Emily Kropp - Social Media Strategist

Emily spent a decade in New York City before returning to her hometown of Portland. She can knit you a sweater with socks to match. And when she’s not internetting, she’s sipping an IPA while listening to French Montana.

X
Eric Damon - Account Coordinator

Eric is a second-degree black belt (so you might not want to mess with him). He quotes both "Happy Gilmore" and "Remember the Titans" on a regular basis. And he has an unhealthy addiction to Gummy Bears.

X
Hayley Smith - PR Account Coordinator

Hayley is a lefty who dislikes pencils. She also has a dog with the best smile you’ll ever see. And she prefers Instagram over all other social sites.

X
Jim Nowierski - Digital Director

Jim could probably beat you at Street Fighter II. He likes the internet because it's super neat. And he's probably thinking of snowboarding as you read this.

X
Joe Parker - Business Development Director, Partner

Joe is the first one in line waiting for the gym to open up at 5 AM. He continually debates if he should shave what remaining hair he has. And thanks to his son, he is now hooked on the Walking Dead.

X
Ken Koopman - Principal

Ken has a horse, two dogs, a cat, four chickens and a koi pond. He once dove the Blue Hole in Belize. And he is trying for his second hole-in-one.

X
Kyle Mallory - PR Account Manager

Kyle wishes the quiz caps from Olympia stubbies would return. He considers himself a middling food, drink, and coffee connoisseur. He also once read a book.

X
Rachelle Fisher - Art Director

Rachelle quotes the Big Lebowski in her sleep. She loves her garden and the critters it brings. She also sings loudly when no one is watching.

X
Robert Shepard - Creative Director, Partner

Robert loves cadmium yellow. He has a son who’s a boxer and a daughter who’s a fashionista. And he claims his garage is a sacred space.

X
Sonya Sokolash - Digital Designer

Sonya has a dog named after 007. She's run three half-marathons and plans to do more. And she hates it when people touch her face.

X
Ted Morgan - Account Services Director

Ted has two super powers: catching things in his mouth and an innate sense of direction. He enjoys a rowdy discussion of the definition of individuation over the past four centuries. And he has been known to get irrationally emotional while watching home remodeling programs.

X
Tracy Pokarney - Media Director

Tracy cherishes family. Neatness, order and organization bring a smile to her face. And she almost always orders a tuna melt if it's on the menu.

X
Vicky Hahn - Director of First Impressions

Vicky always wanted to be a back-up singer; despite the fact she can’t carry a tune. Vicky’s gone skydiving and attended trapeze school. Her superpower is ordering the best thing on any menu with only a cursory glance. Oh, and don’t get between her and a good piece of pecorino romano!

X
Caitlin Harrington - PR Account Coordinator

She was born and raised on an island in Southeast Alaska. On top of PR, she also majored in music during college and has been playing the piano since she was 4 years old. She has watched all ten seasons of the TV show Friends more times than she'd like to admit.

X
Cassie Bodnar - Social Media Manager

She is an East Coaster that relocated to Portland because she believes this city is her spirit animal. Upon moving here she met her match when she found her feisty dog, Otto, who is named after her favorite pizza spot in Portland, Maine! And a day will never go by in her life where she does not end it with a sweet.

X

WHY

Quite simply, we grow brands that change the world. And we've done that since 1994 - by identifying audiences, engaging consumers and building relationships with them. Our methods have evolved over the years, but our dedication to partnering with clients aiming to make the world a better place has not.

Contact Us

(503) 223-2168

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