WHAT WE DO

Finding authenticity, building connections, creating change.

This is what we do. That is how you thrive.

Strategy

None of this happens by accident - we love it when a plan comes together.

Branding

You already have a world-changing product - we'll give it a brand to make it stand out.

Advertising

We develop the strategies and creative to advertise on all sorts of screens and surfaces.

Communications

As the media landscape has evolved, so have we, and we're ready to tell your story.

Digital

We'll keep you on consumers' screens and at the top of their minds.

Social Media

Today's consumers are loyal to brands that engage them, so we create content to do just that.

Our Work

Created in an environment that embraces collaboration, thrives on strategic thinking, and considers obstacles only as opportunities.

Bob's Red Mill
Grains of Discovery

Oregon Culinary Institute

Mountain House

Bob's Red Mill
Flour

Oregon Brewers Guild

Kombucha Wonder Drink

Bob's Red Mill: Grains of Discovery

According to Bob's Red Mill, the launch of its Grains of Discovery line of ancient grains was the most successful product launch in company history. We created the new sub-brand and packaging.

Bob's Red Mill: Grains of Discovery

To engage buyers, we designed a sample product kit fashioned in the sub-brand’s early 20th century explorer style.

Bob's Red Mill: Grains of Discovery

To inform consumers, we designed and ran print and digital advertising campaigns.

Bob's Red Mill: Grains of Discovery

We unleashed the products on the world with a lavish New York City media gala featuring nine of Portland's celebrity chefs and loads of top-tier media.

Bob's Red Mill: Grains of Discovery

According to Bob's Red Mill, the launch of its Grains of Discovery line of ancient grains was the most successful product launch in company history. For the line, we created the new sub-brand using an early 20th century explorer theme, developed unique sales collateral to match and ultimately unleashed the products on the world with a lavish New York City media gala featuring nine of Portland's celebrity chefs.

Bob's Red Mill: Grains of Discovery
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Oregon Culinary Institute

We created a new razor-sharp brand identity for one of the country’s most well-respected culinary schools.

Oregon Culinary Institute

With the help of a few nationally-renowned chefs, we explained what sets OCI apart across television, web and social channels. See the spots here and here.

Oregon Culinary Institute

To convert prospects to students, we re-designed and re-built OCI’s website and online application system – ensuring a tastier future for all.

Oregon Culinary Institute

For Oregon Culinary Institute, one of the country's most well-respected culinary schools, we first developed a brand ID that better represented who they are. We then designed an optimized-for-all-devices, lead-generating website that integrated with OCI's online application system. Finally, we created a digital ad campaign that increased both traffic to and time spent on the new site, leading to increased conversions.

Oregon Culinary Institute
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Mountain House

We helped Mountain House feed Millennials’ hunger for adventure with a social-sharing campaign that crossed television, web, print and store shelves. View the spot here.

Mountain House

Thousands of explorers shared and traded adventures via an interactive microsite we built. This created a user-generated guide to the best outdoor spots in America.

Mountain House

To reach explorers, we executed a robust digital advertising plan that included video, social, search and retargeting.

Mountain House

To maintain freshness, we redesigned Mountain House packaging.

Mountain House

When Mountain House wanted to better engage its consumers, our solution was to develop a campaign that leveraged the desire of outdoor adventurers to share their exploits. We designed a microsite for fans to upload photos and tips, which visitors could view using an interactive map. We drove traffic to the site with digital advertising and further supported the campaign with media relations and social media content.

Mountain House
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Bob's Red Mill: Flour

Better baking begins with better ingredients. We redesigned Bob’s Red Mill’s flagship flour line to make it look as good as its confections taste.

Bob's Red Mill: Flour

You bake for the people you love – we executed a print and digital campaign to highlight the emotional connection between baking and sharing.

Bob's Red Mill: Flour

At its heart, Bob's Red Mill is a traditional stone-grinder of whole grain flours. So when the company wanted to update the packaging for its flagship baking flour line, we gave it the eye-catching look it deserves. We then extended the concept to a digital and print advertising campaign that made use of gorgeous original food photography and positioned "baking with Bob's" as an act of love.

Bob's Red Mill: Flour
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Oregon Brewers Guild

Beer is better here, which is why we partnered with the Oregon Brewers Guild to create the Oregon Craft Beer brand and website.

Oregon Brewers Guild

Beer is better here, which is why we partnered with the Oregon Brewers Guild to create the Oregon Craft Beer brand and website.

Oregon Brewers Guild

Here in Oregon, craft beer is part of our DNA. That's why we were thrilled to create the first Oregon Craft Beer brand on behalf of the Oregon Brewers Guild. We then designed a new website to demonstrate just how unique that brand is: Premium, yet accessible, welcoming yet somewhat quirky. It's a brand that offers a chance to tap into the “lush life," and the website represents the gateway.

Oregon Brewers Guild
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Kombucha Wonder Drink

We extended Kombucha’s story to the web with a complete redesign of the brand’s website.

Kombucha Wonder Drink

We helped Kombucha Wonder Drink tap into the heritage of its bubbly brew with a packaging redesign that highlighted kombucha’s origins.

Kombucha Wonder Drink

To top it off, we wrote a book on Kombucha (seriously) with the company’s founder Steve Lee. In its fourth printing, the book remains among the top sellers in its category on Amazon.

Kombucha Wonder Drink

Our partnership with Kombucha Wonder Drink has been far reaching and fruitful. In addition to literally writing the book on kombucha (with company founder Steve Lee), we designed the packaging for the brand's raw line, designed an entirely new and contemporary website, developed a social media strategy, and created the content to deliver on that strategy. To top it all off, we've also landed some great coverage.

Kombucha Wonder Drink
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About

Quite simply, we grow brands that change the world. And we've done that since 1994 - by identifying audiences, engaging consumers and building relationships. Our methods have evolved over the years, but our dedication to partnering with clients aiming to make the world a better place has not.

Team

Anjali Plainfield - Digital Advertising Manager

Art Knight - Designer

Craig Ostbo - Managing Partner

Darin Linnman - Director of Communications

Emily Kropp - Director of Social Media

Eric Damon - Project Manager

Hayley Smith - PR Account Coordinator and Project Manager

Joe Parker - Business Development Director, Partner

Ken Koopman - Principal

Rachelle Running - Art Director

Robert Shepard - Creative Director, Partner

Tracy Pokarney - Media Director

Vicky Hahn - Director of First Impressions

Caitlin Harrington - PR Account Coordinator

Cassie Croissant - Social Media Manager

Cindy Cooper - Chief Marketing and Impact Officer

Emma Alpaugh - PR Account Manager

Megan Rolerkite - Account Manager

Anjali Plainfield - Digital Advertising Manager

Anjali's greatest passion is building furniture. She also is a Scrabble champion. And she's happy to sing karaoke. Any time. Any place.

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Art Knight - Designer

Art is addicted to placebos. He also is afraid of widths. And he's a family man who has watched the original "Star Wars" (don't even think about calling it "A New Hope") more than 50 times.

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Craig Ostbo - Managing Partner

Craig cannot listen to a song without dissecting the drum part. He also cannot leave the house unless his shoes, socks and shirt all match. But he can marry you, bury you and baptize you - all legally!

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Darin Linnman - Director of Communications

Darin prefers hanging out with his kids over just about anyone. He has an irrational fear of moths. And he bleeds green and yellow (#GoDucks).

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Emily Kropp - Director of Social Media

Emily spent a decade in New York City before returning to her hometown of Portland. She can knit you a sweater with socks to match. And when she’s not internetting, she’s sipping an IPA while listening to French Montana.

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Eric Damon - Project Manager

Eric is a second-degree black belt (so you might not want to mess with him). He quotes both "Happy Gilmore" and "Remember the Titans" on a regular basis. And he has an unhealthy addiction to Gummy Bears.

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Hayley Smith - PR Account Coordinator and Project Manager

Hayley is a lefty who dislikes pencils. She also has a dog with the best smile you’ll ever see. And she prefers Instagram over all other social sites.

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Joe Parker - Business Development Director, Partner

Joe is the first one in line waiting for the gym to open up at 5 AM. He continually debates if he should shave what remaining hair he has. And thanks to his son, he is now hooked on the Walking Dead.

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Ken Koopman - Principal

Ken has a horse, two dogs, a cat, four chickens and a koi pond. He once dove the Blue Hole in Belize. And he is trying for his second hole-in-one.

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Rachelle Running - Art Director

Rachelle quotes the Big Lebowski in her sleep. She loves her garden and the critters it brings. She also sings loudly when no one is watching.

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Robert Shepard - Creative Director, Partner

Robert loves cadmium yellow. He has a son who’s a boxer and a daughter who’s a fashionista. And he claims his garage is a sacred space.

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Tracy Pokarney - Media Director

Tracy cherishes family. Neatness, order and organization bring a smile to her face. And she almost always orders a tuna melt if it's on the menu.

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Vicky Hahn - Director of First Impressions

Vicky always wanted to be a back-up singer, despite the fact she can’t carry a tune. She's a high-flyer, having gone skydiving and attended trapeze school. And she has a little known, yet highly vaulable, superpower: Being able to order the best thing on any menu with only a cursory glance.

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Caitlin Harrington - PR Account Coordinator

Caitlin was born and raised on an island in Southeast Alaska. She was a double major in college – PR and music – and has been playing the piano since she was four-years-old. She also has watched all 10 seasons of the TV show Friends more times than she'd like to admit.

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Cassie Croissant - Social Media Manager

Cassie is an East Coaster who relocated to Portland because she believes this city is her spirit animal. Upon moving here, she met her match when she found her feisty dog, Otto, who is named after her favorite pizza spot in Portland, Maine. And a day will never go by that she does not end with a sweet.

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Cindy Cooper - Chief Marketing and Impact Officer

Cindy is a Brazilian American who was born in the USA but had her first schooling in Brazil. She was a hammer thrower in college, despite having sprained her ankle 13 times in her life (including one time by stepping on a seed pod). And she once appeared in a Little Caesar’s Pizza commercial.

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Emma Alpaugh - PR Account Manager

Emma has been a verified foodie since 2nd grade when she showed her class how to cook pojarski for “show and tell.” That was at the same school she attended with Leonardo DiCaprio for one year (the year she was in kindergarten and he was in 6th grade). She also enjoys perusing grocery store shelves in foreign countries.

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Megan Rolerkite - Account Manager

Megan once had a job as a Spanish-speaking costume character, even though she does not speak Spanish. In 3rd grade, she made a black belt cry on her first day of karate class. And she’s never outgrown her love of cotton candy.

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