Koopmen Ostbo Marketing

6/15/10
Koopman Ostbo Sizzles with Painted Hills Natural Beef

KO works with ranchers on behalf of the Oregon Cattleman's Association, so when high end Painted Hills Natural Beef whet our appetite about media relations, we got right to work. The team launched a full throttle public relations campaign throughout the Northwest, landing coverage on radio shows, blogs that have been featured on CNN, a syndicated television program and in daily newspapers including the Bend Bulletin among many other radio, online and magazine hits. The high end beef producers saw traction immediately, so much that they have extended the project to continue through the rest of the year.