Koopmen Ostbo Marketing

Biokleen

Biokleen's line of all-natural cleaners had built a following with core natural food store consumers, but was having difficulty gaining broad, retail acceptance. Based on feedback gained by Koopman Ostbo in one-on-one consumer interviews, we identified the need to reposition Biokleen as a company that creates beauty products for the home. With that strategy as our guide, we undertook re-design of Biokleen packaging and executed public relations and advertising campaigns. In the two years since its rebranding, Biokleen experienced more than 100% growth in sales and distribution of its products.

Everyone at Koopman Ostbo has always exhibited a genuine concern for Biokleen's success and growth. We never had the slightest doubt that the re-branding would be a smashing success.

Cindy Rimer, Vice President of Sales and Marketing

Bob's Red Mill Natural Foods

Since 1997, Koopman Ostbo has been the agency of record for Bob's Red Mill Natural Foods. We take considerable pride in the partnership that has allowed us to work closely with company founder Bob Moore on nearly every facet of the company's marketing efforts. For the best case example of how choosing Koopman Ostbo's integrated marketing communications services can build international brand awareness, take a look at Bob's Red Mill Natural Foods.

Koopman Ostbo has taken my brand to the moon.

Bob Moore, founder of Bob's Red Mill

Cardno International / WRG

When Cardno, a large international conglomerate, bought WRG Design, a very successful regional company, who did they choose to design the newly merged entity's marketing collateral? Koopman Ostbo. In this rebranding, the goals were to maintain the core clients of WRG Design by preserving the existing brand equity, while positioning the merged entity to grow in new markets by communicating the power of the sister companies' collective offerings. Koopman Ostbo developed collateral that satisfied these lofty goals successfully communicating to Cardno/WRG clients that they would continue to experience the creative, hands-on attention they were accustomed to, and enjoy the added benefit of problem solving resources from around the world.

Enjoy Life Natural Brands

Koopman Ostbo designed the brand identity and packaging that positioned the Enjoy Life brand as a national leading manufacturer of products free of the 8 most common food allergens. Following the repositioning of the brand, our public relations team positioned the founders of the company as pioneers in the gluten-free industry.

When we were considering Koopman Ostbo for our product marketing we knew we had to be extra careful making financial decisions. We instantly felt that the fit was right with Koopman Ostbo and we could put our trust in them.

Scott Mandell, President, Enjoy Life Natural Brands

Luna & Larry's Coconut Bliss

Koopman Ostbo's goal in the redesign of the packaging was to emphasize the exotic nature of the product, and appeal to an exploding nationwide consumer base without losing the owner's passion for Southeast Asia art and culture.

The Koopman Ostbo team was able to bring the "artist's hand" to the package design which was so vitally important to us.

Luna Marcus and Larry Kaplowitz, Founders, Coconut Bliss

Oregon Dairy Products Commission / Dairy Farmers of Oregon

Koopman Ostbo has worked with the Dairy Farmers of Oregon (DFO) since 2005 to reinforce the belief and trust Oregon consumers have in the wide variety of Oregon dairy products. The campaign is built upon the positioning statement of "Healthy Cows. Healthy Farms. Healthy Products." This campaign has been supported by public relations and an ongoing print and radio campaign that feature the natural dialogue from the farmers themselves.

Koopman Ostbo has shown a significant ROI. Their use of public relations, print and radio advertising for our Pledge Consumer Assurance Campaign has won award recognition and most importantly our message has been well received by Oregonians.

Pete Kent, Director, Oregon Dairy Products Commission

Partners Crackers

Partners Crackers developed Get Movin' to be the first "healthier for you" snack line made with wholesome ingredients that could be found in convenience and mainstream grocery stores. KO wanted to reach parents and young adults by creating an energetic design that emphasized their positioning line, feeling' good, snacking' smart.

The Koopman Ostbo team is exciting and easy to work with, because they develop ideas right on target with the positioning of the product and adapt their work style to our quirky way of making decisions. This is a unique and positive characteristic in the world of designers, and it allows our own creativity to be incorporated in the final designs.

Cara Figgins, Vice President, Partners

SANTA CRUZ ORGANICS

This pioneer organic brand's desire was to create an "evolutionary" change to the entire product line. Koopman Ostbo focused on three primary improvements; use a more realistic and contemporary style of fruit illustration, update the Santa Cruz signature logotype, and organize the use of white space to help create a lighter look and feel.

Koopman Ostbo is extremely thorough in the early discovery phase of projects, which is critical in making sure the exploration heads down the right path. Their team really listens, ensuring that the client's goals and brand attributes are captured and honored through the process.

Shayne Law, Brand Manager, Santa Cruz Organic

Smucker Natural Foods

Koopman Ostbo created the branding, packaging and advertising for a wide variety of Smucker Natural Foods beverage line of products including their all-natural re-hydration drink Recharge, R.W. Knudsen Spritzer, R.W. Knudsen Sensible Sippers and their new Gen Y beverage concept ME.

Koopman Ostbo offers the complete package, which I define as a combination of professionalism, efficient and effective work, tremendous communication skills and most importantly passionate employees who know the business.

Jasen Cusick, Group Marketing Manager, Smucker Natural Foods